Facebook Ads How To


Here is a link to the Facebook Ads How To page

CLICK HERE. On this page you will find the answer to all of your lead generation questions. MAYBE NOT! Unlike STUPID PARROTS we will walk you through this page and pose some questions that you really should be asking.


Facebook explains Ads Manager as your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It is most definitely the Facebook ads how to go to page.

Every tool you need (they want you to have) is available allowing you to create, manage, run and track your campaign performance. HERE’S THE THING. All of the tools are designed to do one thing. DRAIN YOUR BUDGET. You can create unlimited designs, do A/B testing and spread your budget over multiple networks. All the things that take a bite out of your budget, quickly consuming it all.

WHAT DO YOU GET? Some metrics, neatly packaged to show some progress. Like a gambling platform you are encouraged to increase your activity with the hope to strike it rich.

Facebook figures show

QUESTION: Do you know how much ad revenue Facebook generated in 2020
ANSWER: In 2020 it was approximately £85 billion.

QUESTION: Do you know the average success rate of a Facebook Ad?
ANSWER: It is about 0.9%.

Based on those figures (and figures can always be made up) a measly £76 million is working. SCARY STUFF.

Enter STUPID PARROTS. They tell you they will increase your visibility, visitors and profits. All for a low monthly fee. Competition is hotting up for the STUPID PARROTS as they are all using the same sales tactics. The latest trend is to offer to only charge for leads. You don’t even have to pay for the Facebook campaign. Just the lead (We wonder how much that will be?).

Facebook ads key features explained

Create brand new ads.

Facebook say you will need some campaign parameters. These are such things like an objective and business goal. OBVIOUSLY! Now you can upload your ad creative, write ad copy and review how your ads look on different devices. ALL WITHOUT ANY PRIOR KNOWLEDGE OR EXPERIENCE.

Set up and manage your ad budgets.

Your next step is to set the overall budget. Now you can choose how much will be eaten up a day or on individual campaigns. OBVIOUSLY YOU WILL BE DOING A/B TESTING. This will help you burn through your budget in not time at all.

Choose your audience.

This is what Facebook advise. “Define your audience for smarter ad targeting“. WE KID YOU NOT.  Adjust your target audience to be as broad or well-defined as you like. In plain language this means “Have a guess at who will want what you are selling based on lots and lots of options”.

Run ads across multiple apps.

ALWAYS HERE TO HELP, facebook allows you to automatically extend your ad across the family of apps and services. YOU DO NOT HAVE TO DO A THING with automatic placements allowing their delivery system more flexibility to get you better results. GENIUS, they control your budget and spend.

Adjust your campaigns.

SURPRISINGLY you are able to edit your budget, audience, placement options and creative. This includes editing multiple ads at once. You can pause, duplicate or relaunch your ad campaigns too. BASICALLY when you are not getting the results promised you can MESS ABOUT some more. HOLD ON. Why not use the FACEBOOK AUTOMATIC OPTION above? FUNNY THAT!

Improve performance with dynamic creative.

DYNAMIC CREATIVE (the design and content) can be automatically delivered to personalise ads. They use ad components such as images, videos and text, and combine them. Facebook says this can be done “in ideal ways for your audiences”. WE WOULD HATE TO SEE THE NONE IDEAL WAY!

Test which ads perform best.

Facebook Ads Manager allows you to create an A/B test to determine the best target audience. You can deliver optimisation, placements, creative or product sets for each of your ad campaigns. THERE’S SO MUCH you can PLAY WITH. The possibilities to rinse your budget are endless. UNLIKE YOUR BUDGET!

Get real-time insights.

These are Facebook’s words – “See IF your ads are driving their intended goal with reporting tools”. NOTHING QUITE LIKE SOME DATA to make you feel content. BY ALL ACCOUNTS you can spot trends (over time and spend). You can identify areas to adjust to improve or destroy your campaign performance.


WE DON’T RUN FACEBOOK ADS. If you are really, really, really certain you want to, then we are more than happy to recommend an honest bunch of people who will help you navigate the minefield.

This is the end of the facebook ads how to post. You can find more stuff and insight in our blog. It is good for almost everything marketing. So if you have a spare few days take a look.

Facebook ads how to

PLEASE IGNORE THE CAGE. It has been left here for search engines as they like at least one picture to be on a page. Go figure!