How much is your business worth?

Imagine I am a person looking for something your business offers. I have just found your website. I found you through clicking on one of those expensive social media ads. This should make you happy. It means the ads are working. I didn’t come to you first. I’ve been clicking on lots of other business’s ads too. It is so easy and cost me, the consumer nothing but a fraction of my time. Eventually I find a business offering everything for the cheapest price. WINNER!

BUY FOR X, SELL FOR Y.

You know that X is the amount your service or product costs you. Y is the amount you need to sell at to run a viable business. A business that makes profit. This is the simple economics of business. Everyone knows that.

Here’s the thing. STUPID PARROTS know this. They are cunning creatures. They do as little as possible for as much as possible. They hide behind the unfathomable data that social media platforms spew out. It’s not hard to show an increase in traffic to a page. It is not hard to show a path from a page to a page. All doable and all simple.

The question you should be asking is “What impact has this had on the business”?

Marketing within your sector.

The latest trend the STUPID PARROTS are promoting is sector promotion. They simply add a sector in front of the word marketing and hey presto, they are experts in said sector. They are not fools, just very clever STUPID PARROTS that know how to part you from your money.

Is increasing sales a bad thing for your business?

Increase is the buzz word today. Increase traffic, increase sales, increase profit. What seems to be overlooked is that all of these bring increased cost. STUPID PARROTS do not understand your business. They think that increasing something is good for a business. YES, increased profit is good for all business. Unfortunately increase in one area of a business does not always deliver the right result You should ask how much is your business worth when you costs increase and profit drops too.

Top 3 increases that are bad for business: –

Out of stock. Your business promises something but cannot keep up with an increase in demand. More profit can be made selling less over a longer period at sustainable prices and lead times.
Returns and refunds. Poor quality, sub-standard services and products devour profit. Pushing something on a stack it high, sell it cheap model does not work for every business.
Complaints. Social media is dominant, powerful, and dangerous. One scathing comment is all it takes to change opinions. You cannot please all of the people all of the time but being able to resolve issues quickly will encourage others. After all, we are all reasonable, RIGHT?

QUALITY WILL ALWAYS BEAT QUANTITY.

If we ask you what makes your business better than your competitors, how would you reply? HONESTLY!

This is where we start, and it will be the first question we will ask you. A STUPID PARROT will impose their system and show you lots of data with the results you are expecting… INCREASED SOMETHING!

You can find more stories, advice, and insight in our blog. It is good for almost everything marketing. So if you have a spare few days take a look.