Data

Facebook Ads How To

SYSTEMISED MONEY MAKING CONVEYORBELT

Here is a link to the Facebook Ads How To page

CLICK HERE. On this page you will find the answer to all of your lead generation questions. MAYBE NOT! Unlike STUPID PARROTS we will walk you through this page and pose some questions that you really should be asking.

WHAT IS ADS MANAGER?

Facebook explains Ads Manager as your starting point for running ads on Facebook, Instagram, Messenger or Audience Network.

Every tool you need (they want you to have) is available allowing you to create, manage, run and track your campaign performance. HERE’S THE THING. All of the tools are designed to do one thing. DRAIN YOUR BUDGET. You can create unlimited designs, do A/B testing and spread your budget over multiple networks. All the things that take a bite out of your budget, quickly consuming it all.

WHAT DO YOU GET? Some metrics, neatly packaged to show some progress. Like a gambling platform you are encouraged to increase your activity with the hope to strike it rich.

Facebook figures show

QUESTION: Do you know how much ad revenue Facebook generated in 2020
ANSWER: In 2020 it was approximately £85 billion.

QUESTION: Do you know the average success rate of a Facebook Ad?
ANSWER: It is about 0.9%.

Based on those figures (and figures can always be made up) a measly £76 million is working. SCARY STUFF.

Enter STUPID PARROTS. They tell you they will increase your visibility, visitors and profits. All for a low monthly fee. Competition is hotting up for the STUPID PARROTS as they are all using the same sales tactics. The latest trend is to offer to only charge for leads. You don’t even have to pay for the Facebook campaign. Just the lead (We wonder how much that will be?).

Facebook ads key features explained

Create brand new ads.

Facebook say you will need some campaign parameters. These are such things like an objective and business goal. OBVIOUSLY! Now you can upload your ad creative, write ad copy and review how your ads look on different devices. ALL WITHOUT ANY PRIOR KNOWLEDGE OR EXPERIENCE.

Set up and manage your ad budgets.

Your next step is to set the overall budget. Now you can choose how much will be eaten up a day or on individual campaigns. OBVIOUSLY YOU WILL BE DOING A/B TESTING. This will help you burn through your budget in not time at all.

Choose your audience.

This is what Facebook advise. “Define your audience for smarter ad targeting“. WE KID YOU NOT. Adjust your target audience to be as broad or well-defined as you like. In plain language this means “Have a guess at who will want what you are selling based on lots and lots of options”.

Run ads across multiple apps.

ALWAYS HERE TO HELP, facebook allows you to automatically extend your ad across the family of apps and services. YOU DO NOT HAVE TO DO A THING with automatic placements allowing their delivery system more flexibility to get you better results. GENIUS, they control your budget and spend.

Adjust your campaigns.

SURPRISINGLY you are able to edit your budget, audience, placement options and creative. This includes editing multiple ads at once. You can pause, duplicate or relaunch your ad campaigns too. BASICALLY when you are not getting the results promised you can MESS ABOUT some more. HOLD ON. Why not use the FACEBOOK AUTOMATIC OPTION above? FUNNY THAT!

Improve performance with dynamic creative.

DYNAMIC CREATIVE (the design and content) can be automatically delivered to personalise ads. They use ad components such as images, videos and text, and combine them. Facebook says this can be done “in ideal ways for your audiences”. WE WOULD HATE TO SEE THE NONE IDEAL WAY!

Test which ads perform best.

Facebook Ads Manager allows you to create an A/B test to determine the best target audience. You can deliver optimisation, placements, creative or product sets for each of your ad campaigns. THERE’S SO MUCH you can PLAY WITH. The possibilities to rinse your budget are endless. UNLIKE YOUR BUDGET!

Get real-time insights.

These are Facebook’s words – “See IF your ads are driving their intended goal with reporting tools”. NOTHING QUITE LIKE SOME DATA to make you feel content. BY ALL ACCOUNTS you can spot trends (over time and spend). You can identify areas to adjust to improve or destroy your campaign performance.

FREE FACEBOOK ADS ADVICE

WE DON’T RUN FACEBOOK ADS. If you are really, really, really certain you want to, then we are more than happy to recommend an honest bunch of people who will help you navigate the minefield.

This is the end of the facebook ads how to post. You can find more stuff and insight in our blog. It is good for almost everything marketing. So if you have a spare few days take a look.

PLEASE IGNORE THE CAGE. It has been left here for search engines as they like at least one picture to be on a page. Go figure!

COPYLEFT & COPYRIGHT

NOBODY DIED!

We just Googled and all this amazing stuff popped up. Pictures, some text those infographics, it is all here and it is FREE. All we needed to do was download it (tweak it) and hey presto our job is done. EVEN BETTER YET it did not cost a penny. We copied it all by ourselves. We are BRILLIANT – STUPID PARROTS.

YOU WORRY TOO LITTLE.

Copyright cop out.

Here are some really clever websites. Their one purpose is simple. They help owners of stuff to protect and penalise STUPID PARROTS.

https://www.pixsy.com/
https://www.duplichecker.com/
https://copyleaks.com/
https://www.copyrightcorrect.com/

Oh no… It is not the STUPID PARROTS they PENALISE. It is the business who is using the copyrighted content. Errr… THAT IS YOU!

YES it is the business that is using the assets that is culpable firstly. The STUPID PARROTS are also responsible, but the user is the ultimate wrongdoer. So if you have oodles of cash CARRY ON REGARDLESS.

Calling the legal eagles.

NO WIN, NO FEE legal eagles are circling and more than happy to bring copyright infringers to book. We are not talking a small book here. We are talking a great big fat one. One that can bring limitless fines. Legal eagles love this fodder. They lap it up. Why? because the law has been broken. No defence is possible. It is just the amount of HARD COLD CASH that is negotiable. SIMPLES!

It is not just the financial cost. The professional costs are high too. No one wants there business to be seen as a cheapskate, a fraud, STUPID or even worst, dishonest. This law is not just about images and original text. It covers many things. Music, film, streaming TV shows and computer software are other examples. The STUPID PARROTS do not care about copyright. They see something of worth and like magpies swoop in. They like shiny things. The shiny things that someone else has toiled over. Being clueless is not an excuse for blatant STUPIDITY.

DID YOU KNOW that when you commission a business to do some of that creative stuff you may not own it? FOR EXAMPLE professional photographers may not release the copyright of the photoshoot you commissioned. The same applies throughout the creative world too. That brand name, logo or illustration may not be owned when commissioned. READ THE CONTRACT. Unless specifically commissioned with full copyright release the originator owns the copyright. INTERESTING STUFF this copyright thing-ummy bob.

A DAY IN THE COPYRIGHT MINEFIELD.

There we are blissfully stomping around thinking our path is safe. Then STUPID PARROTS come along. Laying hidden dangers along the beautifully planned route to success. BANG! our right leg just got blown clean off in the copyright minefield.

THERE IS HOPE. Yes there is always hope. Hope that the copyright owner will not discover the wrongs being inflicted upon them. However, the really clever services linked above are now being seen as a new income stream for copyright owners. BEWARE they may come a calling and they will not be bringing gifts.

FOR GOODNESS SAKE this is all getting a bit too much for the WE JUST WANTS (people who just want something without understanding the requirements) and the STUPID PARROTS (needs no explanation). It all sounds very sensational. Surely we are exempt? NOPE SORRY!

MORE STUFF can be found in our blog is good for almost everything marketing. If you have a spare few days take a look.

PLEASE IGNORE THE COPYRIGHT SYMBOL. It has been left here for search engines as they like at least one picture to be on a page. Go figure!

THE GENERAL DATA PROTECTION REGULATION

STUFF DATA PROTECTION. STUFF GDPR.

Carrying on regardless almost all people have ignored The GDPR (General Data Protection Regulations). Now we are not going to get entangled in the full data stuff because funnily enough there are dedicated websites for it. HERE IS A LINK TO ONE (our pleasure).

The aim of this blog post is to translate the basic stuff. Nothing more than that. You see the STUPID PARROTS are doing their utmost to expose business to a catastrophic or ultimate extinction situation.

NOTHING TO DO WITH US GOV.

Sounds very exaggerated.

JUST TAKE A MOMENT TO CONSIDER THE FOLLOWING: –

If you have been bothered to check out the links above you may have seen both insignificant small businesses and global businesses have fallen fowl to breaching The GDPR. In fact even UK Government departments have slipped up (Oops).

Why do STUPID PARROTS love marketing data?

Err… do we really need to answer this? Oh go on then. EXAMPLE TIME: A website is developed. This website allows consumers to enter personal details, whether an order, a contact request or any other reason. Absolutely fabulous… now we have the data. QUESTIONS: Where is the data routed and stored? Who has access? What is the personal stuff going to be used for? Is it shared?… so on, so on and so on. If no one can answer those simple questions then you are up The GDPR swanny without a boat, let alone one of those paddley things.

PESSIMISTIC? YEP… we are. That is why we are good at what we do. As the old saying goes… “Hope for the best, plan for the worst”. The STUPID PARROTS will have you hoarding whatever data stuff they can get hold of. They love the stuff. They cannot get enough of the stuff. Look at how much stuff they can get for you. EXCELLENT. Great work.

NO, not excellent, BAD! (STUPID PARROTS).

IN PLAIN ENGLISH.

We know everything.

Do you like the sound of this? We know all the details. The team are sharing them around the office. They are at this very moment sending them off to another business. No harm done! HOLD ON… this is your personal data. Changed your mind now?

We are all consumers. If we think of the data as our own personal details it gives us a true insight into the basics principles of The GDPR. The data we keep and process is personal and needs to be managed and protected in a professional and secure manner.

QUICK FACT! Everyone, and we mean everyone in the UK including businesses, sole traders, charities, government departments and even the local playgroup should by law register with ICO. STUPID PARROTS this does not apply to you obviously. You are exempt or is it inept?

There are lots of GDPR experts out there. From solicitors, to specialist information technology businesses. There are even cheap, online service providers. A flurry of STUPID PARROTS have also started to appear in the belief that they know best. TRUST US. If you do one thing take The GDPR seriously. Alternatively stuff data protection. Who cares?

NEVER PEOPLE TO GIVE UP SELF PROMOTION. Our blog is good for almost everything marketing. If you have a spare few days take a look.

PLEASE IGNORE THE FINGERPRINT. It has been left here for search engines as they like at least one picture to be on a page. Go figure!