NEED A FACELIFT?
So the STUPID PARROTS have been at it again. Messing with things they do not understand and should most definitely leave well alone. It all sounds like a great idea and the arsenal of new mission statements makes it seem a reasonable enough proposition. Ones like “we need to be seen as a modern, proactive and forward thinking business that cares about customers, our employees, the environment, blaah, blaah, blaah. Oh I know, let’s makeover the logo!
THE CHANGING FACE OF BUSINESS?
DO NOT GET US WRONG. We love nothing more than getting hold of a business, shaking it and seeing what falls out (in a metaphoric way that is). Sometimes we even find a STUPID PARROT or two hiding away in the undergrowth, feeding on seeds from the tree of opportunity. Unfortunately these seeds may have all been consumed and their importance lost.
We do not care what a logo looks like and to be truthful neither do your consumers. BUT and this is a BIG BUT. If the STUPID PARROTS have delivered you their very best work we most definitely will tell you the sad news.
Today the dilution of a brand is guaranteed.
It does not matter who does it but, it happens. A brand gets diluted because there is nothing to stop it. Well that is unless you have clear, precise and documented instructions. These in the day where aptly named “Brand Guidelines”. The last time we saw one of those beauties was back in early 2,000.
So what happened. Who made the decision that these were no longer relevant? Err… yep you guessed it – STUPID PARROTS!
ROCKING THE NEW MAKEOVER LOOK.
People get bored. It is a fact. You are possibly a tad bored now, but we will continue on regardless. So when a logo has been kicking around over a period of time it looks old and dated to the person who knows it. Now if someone is looking for what you sell can we seriously believe for one moment that they look at the logo and say… I would buy from these people but their logo looks shite? Nope, thought not.
Need another one of those search engine required outbound links. HERE YOU GO – we thought we would take you to the all time brand makeover STUPID PARROT fail… Oops! only cost a few million quid.
PLEASE IGNORE THE HANDS. It has been left here for search engines as they like at least one picture to be on a page. Go figure!