IS MARKETING AGEIST?
HOW OLD IS THE MARKETER?
WE ARE SORRY if this causes any other reaction than being allowed to ask a simple question. We are not ageist, racist, politically one sided or set in any opinionated thought pattern. You see to be creative you need to understand and accept all human beings. EVEN THE STUPID PARROTS! (now that is hard).
IS MARKETING AGEIST?
The youth of today are the experts of tomorrow.
That is a pretty fair comment. “The youth of today are the experts of tomorrow”. We love youth, they do not think like the old farts. They are up to date with all the new technology, willing and ready to bring their youthful outlook to business.
WE SHOULD ENCOURAGE AND NURTURE their enthusiasm. Marketing is a young person’s game. If you are over 40 years young you have had it in marketing. You are shot, ready for the knackers yard or are just about to be put to pasture.
The marketer in business
As defined in the dictionary (we used the interweb) a marketer is “a person or company that markets goods (= makes them available in a way that encourages people to buy them, for example by advertising)”. The role, whether full time in the position or just another task of the office junior is to tell consumers what a business is about and what it offers the consumer.
Let’s flip this. If we talk about the financial direction of a business you will find that this is managed, controlled and directed by a senior person. Senior in position and years. It is their role to continually ensure the business’s financial success and ultimate future. Again this may be a full time position, but it will never be left to the office junior. There may be a young gun kicking about, but they are not the head honcho.
So in business financial management the older you are the wiser. In marketing it seems the opposite applies. Is marketing less important than finances? or rather is finance more important than marketing? MARKETING IS NOT FREE. To sell you need to market. We seem to have come to a chicken and egg situation.
ENTER THE STUPID PARROTS.
STUPID PARROTS DO NOT CARE about your chicken or egg. Like a fox they will circle the coop, waiting for the time to jump in and kill all the chickens that lay all the golden eggs. WE KNOW, we know it was a goose.
The person responsible for organising and managing a business’s marketing has done the right thing. They have called in the experts. Unfortunately most experts just want to take your money, not invest it in your business.
By invest we mean through delivering stuff that achieves a goal. Again we are not being ageist here but like we pointed out earlier in this blog, the older the person the wiser the person. That is just life experience. STUPID PARROTS DO NOT LIKE OLD PEOPLE. They cannot work their magic with older people. Strange that!
So back to the age of the marketer and the chicken and eggs. Young, middle aged or old age pensioner. It does not matter. A marketer has one ultimate goal and that is to do marketing stuff that has a positive effect on the business. Too many times we hear “we tried that and it did not work”. Ever thought to the real reason it did not work?
MAYBE, just maybe it was a combination of doing the wrong stuff and using those STUPID PARROTS!
PLEASE IGNORE THE CHICKEN. It has been left here for search engines as they like at least one picture to be on a page. Go figure!