Tickle the pixel. What is that all about?
What is going on here? According to the all knowing stupid parrots tickling this little fella will bring you untold fortune. I suppose a bit like rubbing the genie’s lamp.
SIR KEN DODD WOULD BE IN HIS ELEMENT HERE.
So Facebook (a favoured STUPID PARROTS feeding ground) have a wonderful thing called Facebook Pixel. It is hailed as “One of the greatest benefits of social media advertising”. This little thing has the ability to allow advertisers to test, track, refine and target ads with laser precision. A bit like the Death Star I presume?
Tech types say that the Facebook pixel works by placing and also triggering cookies to track users as they flit through your website. Then only to annoy them when they go back onto Facebook or Instagram. Yeh! I have been waiting for such an annoying thing for a long time. Hold on that is what all Social Media platforms do.
Apologies… it is called Facebook retargeting pixel.
These are just like other tags, they help drive and decode key performance metrics generated by a particular platform. Not so unique then?, but specifically, the Facebook Pixel helps businesses with a Facebook page determine and improve the ROI from the world’s biggest social network. In layperson’s terms, it helps you see how much money you are spending to annoy visitors.
LOOKIE LIKEIE
Did you know you can use the Facebook Retargeting Pixel formally known as Facebook Pixel to build Lookalike Audiences? So according to the STUPID PARROTS, custom audiences are great – tailored and relevant. BUT what about when you want to expand your reach beyond the ones visiting your website? NOW THERE’S A QUESTION!
You need Lookalike Audiences. They are right up your alley.
The STUPID PARROTS install the Facebook retargeting pixel. You use your custom audiences as a starting point for new audiences that Facebook will automatically generate to be similar to the original. SO if I am understanding this right, you basically get loads of imaginary people and then add another load of imaginary people so Facebook can show you some results that showed you got loads of people visiting. Hmmm!
A quick refresher on the Facebook Pixel then.
Chances are you totally understand the idea behind retargeting, but there’s no harm in a refresher – right? When a prospect (that’s a person) discovers your website for the first time, they are probably (pretty likely) not going to buy. Hey, they might not even download your free ebook or claim that valuable, time limited consultation.
What they will do is probably (most definitely) abandon your page and shoot off to the next business’s wonderful page. Maybe they will just wait around for a better offer from you or somewhere else.
STUPID PARROTS reckon that as an advertiser you don’t want to leave a buyers decision to chance. NO CERTAINLY NOT! People are manically busy. You want your annoying ad to stay top-of-mind and say “Hi, remember that thing you were thinking about purchasing? Come check it out again.” IT IS STILL THE SAME RUBBISH PROPOSITION AS BEFORE! That’s retargeting, also known as remarketing. WOW! REALLY? Please STOP!
According to some great STUPID PARROT mind, there are 3 groups of people: –
TRUST ME… I am not making this up. It must be right I copied it from a STUPID PARROT’S website.
GROUP 1
People who click through to your post-click landing page but don’t progress to the sales page.
GROUP 2
People who click through the post-click landing page to the sales page but don’t submit a payment.
GROUP 3
People who make it all the way through the checkout process to your “thank you” page.
I will now give you an insight to what I think of this PARROT POO! Yep, that about sums it up. The poo being invented, hailed as the must have, latest money generating all encompassing technology is laughable. It would be funny if it wasn’t actually damaging the businesses that invest their time and money in this circus. Come on people. Let’s start communicating verbally with our audience and stop this de-humanisation malarkey.
If you want a Facebook Retargeting/Remarketing (potential customer annoying) TOOL, then look no further than the STUPID PARROTS. They are more than pleased to produce a complete advertising campaign based on made up stuff.
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PLEASE IGNORE THE HANDS. It has been left here for search engines as they like at least one picture to be on a page. Go figure!