HOW TO GET GOOD CUSTOMER REVIEWS
TESTIMONIALS, COMPLAINTS & REVIEWS.
DANGER is afoot. So off the STUPID PARROTS trott to open your business to the world wide web without a thought or understanding of the exposure they are encouraging. Now it could be said that a business needs as much exposure as it can get. After all that is how we gain increased website traffic, ultimately translating into increased revenue and profit (OR SO THE STUPID PARROTS PROFESS).
YOU JUST POINT AND SQUEEZE.
Social Media is a powerful weapon. So powerful in fact that we can end up accidently handing this loaded weapon to the consumer to take free and unlimited pot shots at us. There will always be someone who is disappointed, frustrated or even down right unreasonable. It is these situations that can destroy a hard earned reputation. It only takes a few words, strategically placed on Social Media.
EXAMPLE TIME. Kingpin 1 rented a hire car for a short break in the South of France. It was not a Ferrari, just a small compact car (it is embarrassing to name the aforementioned mode of transport). Now on collecting the vehicle the usual walk around inspection took place. Little, marks, dents and scratches were pointed out and added to the rental paperwork. A video was even taken (belt and braces). So all good.
All seemed fine on returning the vehicle. Although the dark lower level car park and quick au revoir by the hire representative raised suspicion. The holiday was wonderful and then things got really ugly.
The plot thickens and became antisocial.
If you have skipped to this paragraph, go back a couple. BACK TO THE EXAMPLE. On opening a credit card statement, old Kingpin 1 found a £1,500 charge from the hire company (HERTZ). On questioning this it was stated that the charge was for the 8,746km travelled.
No matter what the old boss man said nothing was going to be resolved. Even the credit card company refused to stop the silliness. Common sense says that to do that milage the car would have to have been driven over 1,000km per day on a seven day trip. This was a beach holiday, not a Top Gear Special.
THE SOLUTION? Yep Facebook has its uses. A strategically placed post on the HERTZ facebook page brought a swift resolution. The backdown and apology was there for all to see and will be for a long time.
GOOD CUSTOMER REVIEWS ONLY PLEASE.
Sign-up to TrustPilot, get as many social media accounts as you can and let the good times roll. Do these STUPID PARROTS prepare us for the not so good times? What happens when all goes wrong?
Social media is a two sided street. On one side the sun is shining and birds singing. On the other a howler of a storm is brewing. BE PREPARED & FOREWARNED. If not then the good times will be hard to maintain.
All is not lost though. There is a simple way to manage the ups and downs of social media. It is very simple and anyone can do it. Deliver the best customer experience. The experience that you would expect from businesses you buy from. Think about why you buy a specific brand. Why are you like a faithful puppy, latched to their leg?
STUPID PARROTS that does not translate into copy another businesses model. DO NOT BE STUPID!
Did you see we sneaked another number into one of out blog post titles? The search engines must think we are the bees knees. Have a look around our blog. It is good for almost everything marketing. That is if you have a spare few days take a look.
PLEASE IGNORE THE FERRARI. It has been left here for search engines as they like at least one picture to be on a page. Go figure!